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Sitecore xConnect Overview
Sitecore sets itself apart from other systems through the extensive Marketing capabilities it offers. XConnect brings the possibilities to a whole new level in my opinion, because it enables the collection of sitecore and non-sitecore interactions to create a unified view of the customer’s interactions (omnichannel data collection). With this ability to connect anything it is possible to create the most optimized experience for the customer.Read more
Sitecore xConnect Collection Model
The structure of the experience data is defined in the collection model which ships with Sitecore. Since Sitecore 9 the model is architected in a way that supports an omnichannel strategy.Read more